Fast, modern, mobile-friendly websites for UK small businesses. No jargon, no agency price tag, just a site you'll be proud to share.
Fixed prices, published — from £795 ↓
p.s. — replies in 24 hrs, and you deal with me directly, start to finish.
Your website should be the hardest-working member of the team - open all hours, answering questions and bringing in enquiries while you get on with the job. Here's what I build, shown working.
A fast, custom site that looks sharp on every screen, built around your business, never a template.
Show up when local customers search, not three pages down, behind your competitors.
Take payments and bookings around the clock, even while you're out on the job.
I keep it fast, secure and up to date after launch, so you never have to think about it.
A free, no-pressure chat about your business and what you need. You deal with me directly start to finish.
Book a free callI design and build your site, with you reviewing as it takes shape. Most projects take 4–6 weeks.
We go live, then I keep it running smoothly with a simple care plan.
A friend needed a website an agency had quoted at £15,000–£30,000. I built the whole thing — twelve custom pages with a shot-technique gallery, a 44-court finder and a 3D court viewer, plus SEO that ranks — for a fraction of that. Same result, without the padded bill.
Want something like this?
A medical herbalist's practice, in person and online — consultations, pricing, testimonials and an eleven-question FAQ, opened by a hand-drawn nettle that grows in as the page loads. Local-business schema on every page does the SEO quietly underneath.
Want something like this?
A sign-maker's site that behaves like the trade: it opens at night with the OPEN sign glowing, warms to daylight as you scroll, and hangs a real swinging sign in the hero. One long page — a filterable work gallery, and a quote form that previews your own sign as you type.
Want something like this?
FIG. 04a — THE MAKER
Hi, I'm Joshua. I build websites small businesses are proud of — without the £15,000 agency invoice, or the freelancer who goes quiet once the deposit clears.
It started with a favour. A friend needed a site, and an agency had quoted them £15,000–£30,000.
I built it for a fraction of that. Same result. That told me everything.
I take on a handful of clients at a time so you always deal with me, start to finish. Never a project manager, never a junior.
I work with small businesses right across Hertfordshire, and remotely with clients throughout the UK. Here are the areas I know best.
Build instrument
Choose a build to see what gets added. All prices and inclusions stay visible.Arrow keys or drag also work.
Growth preview: the polished Launch site is expanded with service and proof sections, a gallery and map, analytics, and a stronger enquiry journey. The preview is illustrative and not a promised visual design.
Tier 01 · Launch
A credible beginningFor sole traders and small local businesses needing a credible, findable presence.
A polished small site that makes the business look established and creates a clear enquiry route.
Continue with LaunchExtra pages, supplied-content cleanup beyond the agreed allowance, copywriting, integrations or custom functionality.
Tier 02 · Growth
RecommendedFor established small businesses using the site to win better enquiries.
The complete lead-generation state: more proof, more service depth, stronger measurement and a more persuasive journey.
Continue with GrowthEverything in Launch
Tier 03 · Commerce
Complete buildFor shops and service businesses taking payments or bookings online.
Growth plus a real transactional layer: store or booking, secure payment and enquiry flows, and operational handover.
Continue with CommerceEverything in Growth
Product count, data migration, subscriptions, memberships, third-party systems and unusually complex fulfilment.
"From" is the minimum for the defined scope; the scoped quote is fixed before work begins. Scope shown is typical at each level.
Continue with GrowthFIG. 05b — Operating infrastructure
Website care is a separate monthly service. Choose a level to see what's included, how often it runs, and what the next level adds.
Choose a care level— drag or use arrow keys— drag or tap
The night shift — operating while you sleep
Care layerWithout care, updates, monitoring and recoverable backups become your responsibility. With care, they stay mine.
An example night —
02:10 — no updates due
02:11 — certificate good
02:12 — looked in · all well
Every level
Essential
Standard adds
Premium adds
Ongoing care
Every Grimsdale build launches with ongoing care. Choose the level of attention it needs; the monthly cost is shown separately because it is a different service, not a checkout surprise.
Secure hosting and SSL are included at every level. The monthly content window covers one consolidated small text/image update to existing pages each month.
Continue with careLevel 01
Responsible baseline maintenance for every site.
Level 02
Ongoing attention for an active general-business site.
Level 03
More active improvement and reporting for a site that keeps evolving.
New pages, new features, campaign work and substantial content changes are quoted separately. Priority means ahead of non-priority work; no response-time SLA is implied.
FIG. 05c — The bespoke route
Professional, regulated or more complex
If compliance, integrations, content strategy or a more involved customer journey changes the job, I'll scope it with you and give you one fixed quote before work starts.
One accountable designer from first conversation to launch; no agency hand-offs and no open-ended bill.
Tell me a little about your business. I'll come back with honest, jargon-free advice and a fixed quote.
Thanks. Your message is with me. I'll reply within 24 hours, and you'll deal with me directly from here.