Independent web design for small businesses · Hertfordshire & the UK

Websites that work as hard as you do.

Fast, modern, mobile-friendly websites for UK small businesses. No jargon, no agency price tag, just a site you'll be proud to share.

Get a free quote See my work

p.s. — replies in 24 hrs, and you deal with me directly, start to finish.

Proof Built a site agencies quoted at £15,000+ Scroll

What I do

FIG. 01 — SERVICES

Your website should be the hardest-working member of the team - open all hours, answering questions and bringing in enquiries while you get on with the job. Here's what I build, shown working.

Design & build

FIG. 01a

A fast, custom site that looks sharp on every screen, built around your business, never a template.

Live
Desktop
drag to resize

Get found

FIG. 01b

Show up when local customers search, not three pages down, behind your competitors.

Live
emergency plumber near me
#7Your site

Sell & take bookings

FIG. 01c

Take payments and bookings around the clock, even while you're out on the job.

Live

Care after launch

FIG. 01d

I keep it fast, secure and up to date after launch, so you never have to think about it.

Live
All systems normal 99.98% uptime
  • Daily backup03:00
  • Security updatesAuto
  • Speed check0.4s

How it works

FIG. 02 — THE PROCESS
  1. Chat

    A free, no-pressure chat about your business and what you need. You deal with me directly start to finish.

    Book a free call
  2. Build

    I design and build your site, with you reviewing as it takes shape. Most projects take 4–6 weeks.

  3. Launch

    We go live, then I keep it running smoothly with a simple care plan.

Selected work

FIG. 03 — SELECTED WORK
Live client site Live FIG. 03a
X 0000 Y 000
HomeGalleryServicesEnquiryAbout+3 pages
Flagship build FIG. 03a — COMPLETED

The site an agency wanted £15,000 to build.

A friend's business needed a website an agency had quoted at £15,000–£30,000. I built the whole thing, an 8-page custom site with a gallery, an enquiry flow and SEO, for a fraction of that. Same result, without the padded bill.

Scope
8 pages, custom
Includes
Gallery · Enquiry · SEO
Built by
Joshua, solo
Want something like this?
In development Building FIG. 03b
In production 65%

Booking-led site for a local services business

Custom enquiry flow, service pages and a live availability calendar.

Stage Build & content Get an early look
In design Drafting FIG. 03c
In design 30%

Storefront for an independent retailer

An online shop with product pages, secure checkout and stock control.

Stage Design & layout Get an early look

Who's behind Grimsdale?

FIG. 04 — THE PERSON
FIG. 04a — THE MAKER
Joshua Founder & sole maker · from a desk in the UK

Hi, I'm Joshua. I build websites small businesses are proud of — without the £15,000 agency invoice, or the freelancer who goes quiet once the deposit clears.

It started with a favour. A friend needed a site, and an agency had quoted them £15,000–£30,000.

I built it for a fraction of that. Same result. That told me everything.

I take on a handful of clients at a time so you always deal with me, start to finish. Never a project manager, never a junior.
  • Fixed pricesQuoted up front, in plain English, never by the hour.
  • No jargonI explain things like a human, and there's no hard sell.
  • After launchI stay on with a care plan to keep it running.
Joshua — Grimsdale Web Design

Web design across Hertfordshire

FIG. 04b — AREAS COVERED

I work with small businesses right across Hertfordshire, and remotely with clients throughout the UK. Here are the areas I know best.

Simple, fixed pricing

FIG. 05 — PRICING

One-off, fixed prices, no hourly billing, no surprise invoices. Pick a track and see exactly what it costs.

Fixed-price builds. No lock-in, no surprises. Your site, sorted. Care from £49·per month
Tier 02 · Growth Most popular

Your best salesperson, working 24/7.

The complete package most businesses choose. Built to win bigger, better-paid work and pay for itself.

  • Everything in Launch
  • Photo gallery & Google Maps
  • Stronger SEO & analytics
  • Copy guidance + 2 revision rounds
From£1,495one-off · 6–8 pages+ ongoing care from just £49/mo
Fixed-price guaranteeNo lock-inNo surprises
Choose Growth

Monthly care plans

Every build includes one, keeping your site fast, secure and up to date after launch — set the level that suits you.

£89 per month
FIG. 05a — CARE

StandardMost popular

Standard+£40/mo over Essential · Premium adds £50/mo

  • Secure hosting & SSL certificate
  • Daily off-site backups
  • Automatic security updates
  • Monthly content edits
  • Uptime monitoring
FIG. 06 — Get in touch

Let's talk about your website.

Tell me a little about your business. I'll come back with honest, jargon-free advice and a fixed quote.

  • A free, no-obligation quote: no pressure either way
  • You deal with me directly, start to finish
  • Plain English, no jargon, no hard sell
  • A reply within 24 hours
Location
United Kingdom · remote
No commitment and a reply within 24 hours.

Frequently asked questions

FIG. 07 — FAQ
How much does a website cost?
Fixed, published prices: Launch from £795, Growth from £1,495, and Commerce or booking sites from £2,500. Everything is quoted up front in plain English, never by the hour, and every build includes a care plan from £49 a month.
How long does a website take to build?
Most projects take 4–6 weeks from our first chat to launch, depending on the size of the site and how quickly the content comes together. You review it as it takes shape.
Which areas do you cover?
I work with small businesses right across Hertfordshire (Berkhamsted, Hemel Hempstead, Tring and the wider Dacorum area), and remotely with clients throughout the UK.
Do we meet in person or work remotely?
Either works. I'm based at a desk in the UK and work remotely with most clients, but I'm happy to meet locally around Hertfordshire when it helps.
Will my website show up on Google?
Yes. Every build includes the SEO basics to help you get found locally. Growth and Commerce add stronger SEO and analytics, and care plans can include ongoing SEO improvements.
What happens after my site launches?
I stay on with a simple monthly care plan (£49, £89 or £139) that keeps your site fast, secure, backed up and up to date, so you never have to think about it.
Will I deal with you directly?
Yes, start to finish. You'll never be passed to a project manager or a junior. I take on a handful of clients at a time so you always deal with me.
Can you redesign my existing website?
Absolutely. A lot of my work is giving dated or slow websites a fast, modern, mobile-friendly rebuild, keeping what already works and fixing what doesn't.
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